Achievements

Research Awards

  • Awarded $15,000 prize from MSI & Association for Consumer Research (ACR) for research on Customer Experience Initiative titled “Impact of Free Samples on Customer Experience and Customer Engagement.”
  • Awarded $5,000 prize from SEF (Sales Education Foundation)/Neil Rackham Research Program.
  • Awarded $25,000 prize from Asian Consumer Insights for research on emerging markets.
  • Awarded $12,000 from MSI & Association for Consumer Research (ACR) for research on Shopper Marketing titled “Do Consumers Move in Herds?: An Empirical Study of How Collective Behavior Affects Shopping with an Online Coupon Retailer”.
  • Winner of the 2010 Google-WPP Research Award Competition.  Awarded $76,000 for research on “Measuring the Value of Word-Of-Mouth in the Social Media”.
  • Awarded $12,000 from MSI for research on “Measuring Customer Referral Value in Online Social Networks”, 2008-2009.