Agata Leszkiewicz is a post-doctoral scholar in the Center for Excellence in Brand and Customer Management at Georgia State University. Her research interests lie in the marketing/OR interface, and are motivated by the study of consumer choices and preference modelling. From methodological viewpoint, she adopts the conjoint analysis and multi-attribute utility theory to study these issues. Agata received her PhD in Business Administration and Quantitative Methods (focus: Marketing) from Carlos III University in Madrid. During her PhD, she was a visiting researcher in the Marketing Division at Columbia Business School. She also holds a master’s degree in Quantitative Methods in Economics from Warsaw School of Economics.
Anita Pansari is a doctoral student in the J Mack Robinson College, Department of Marketing at the Georgia State University. Before she joined the Ph.D program, Anita held managerial positions in YES Bank and Standard Chartered Bank in India. Anita also volunteered for Green Peace International and The Banyan in India. Her interests include studying the challenges and opportunities in the emerging markets and theory development. She has a bachelor’s and a Master’s degree in Economics from Madras University, India where she was awarded seven gold medals for her academic performance