Jia Fan


PhD Student
phone: 404-413-7586
email »


Jia Fan is a doctoral candidate in Marketing at Georgia State University. She has been working at the CEBCEM, GSU for the past five years while doing her PhD study. Her general research interest is Dynamic Customer Relationship Management and Customer Information Management. Her recent projects focus on how the firms can better learn their customers for long-term profitability from various sources of data. Her previous papers include marketing-mix allocation for P&G and retail pricing and competition effects.



  • Kumar, V., Jia Fan, Rohit Gulati and P. Venkat (2009). “Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific.” Marketing Science 28(4): 645-655.
  • Praveen Kopalle, Dipayan Biswas, Pradeep K. Chintagunta, Jia Fan, Koen Pauwels, Brian T. Ratchford, and James A. Sills, (2009). “Retailer Pricing and Competitive Effects.” Journal of Retailing 85(1): 56-70.




  • Microeconomics (Undergraduate)-2004
  • Marketing Research (Undergraduate)-2009

Teaching Assistant:

  • Customer Relationship Management (MBA)-2008
  • New Product Development (MBA)-2009
  • Microeconomics, Econometrics(Doctoral) -2003,2004, 2005


Awards and Honors:

Winner, ISBM Doctoral Dissertation Proposal Competition 2011
Fellow, AMA Sheth Foundation Doctoral Consortium 2010
Participant, Thought Leadership Conference focusing on the theme “Customer Experience Management”, Babson College 2008
Finalist, INFORMS Marketing Science Practice Competition  2006,  2007
Summer Scholarship, Department of Marketing, UConn  2004  2005
Summer Scholarship, Department of Economics, UConn  1999,  2000
Excellent Student Award, SWUFE 2001
Outstanding Student Leadership Award, SWUFE Academic Outstanding Award, SWUFE 1998- 2001