Jia Fan is a doctoral candidate in Marketing at Georgia State University. She has been working at the CEBCEM, GSU for the past five years while doing her PhD study. Her general research interest is Dynamic Customer Relationship Management and Customer Information Management. Her recent projects focus on how the firms can better learn their customers for long-term profitability from various sources of data. Her previous papers include marketing-mix allocation for P&G and retail pricing and competition effects.
- Kumar, V., Jia Fan, Rohit Gulati and P. Venkat (2009). “Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific.” Marketing Science 28(4): 645-655.
- Praveen Kopalle, Dipayan Biswas, Pradeep K. Chintagunta, Jia Fan, Koen Pauwels, Brian T. Ratchford, and James A. Sills, (2009). “Retailer Pricing and Competitive Effects.” Journal of Retailing 85(1): 56-70.
- Microeconomics (Undergraduate)-2004
- Marketing Research (Undergraduate)-2009
- Customer Relationship Management (MBA)-2008
- New Product Development (MBA)-2009
- Microeconomics, Econometrics(Doctoral) -2003,2004, 2005
Awards and Honors:
|Winner, ISBM Doctoral Dissertation Proposal Competition||2011|
|Fellow, AMA Sheth Foundation Doctoral Consortium||2010|
|Participant, Thought Leadership Conference focusing on the theme “Customer Experience Management”, Babson College||2008
|Finalist, INFORMS Marketing Science Practice Competition||2006,||2007|
|Summer Scholarship, Department of Marketing, UConn||2004||2005|
|Summer Scholarship, Department of Economics, UConn||1999,||2000|
|Excellent Student Award, SWUFE||2001|
|Outstanding Student Leadership Award, SWUFE Academic Outstanding Award, SWUFE||1998-||2001|