Executive Director

Dr. V. Kumar

Dr. V. Kumar (VK) is the Regents Professor; Richard and Susan Lenny Distinguished Chair & Professor in Marketing; Executive Director, Center for Excellence in Brand and Customer Management; Director, Ph.D. program in Marketing, Georgia State University, J. Mack Robinson College of Business.  VK has been recognized with 19 lifetime achievement awards in several areas in Marketing from the American Marketing Association (AMA) and other professional organizations.  VK has published over 250 articles, 25 books (translated in multiple languages), and has received over 25 Best Paper, Research and Teaching Excellence Awards. VK has published in many scholarly journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Operations Research, Management Science, MIS Quarterly, Journal of International Business Studies, Harvard Business Review, Sloan Management Review, and the Journal of the Academy of Marketing Science.

VK has been honored in multiple countries with prestigious awards and fellowships including the Chang Jiang Scholar, HUST, China; Lee Kong Chian Fellow, Singapore Management University, Singapore; and Senior Fellow, Indian School of Business, India. VK has been bestowed with another honor as Fellow, Hagler Institute for Advanced Study, TAMU, College Station, Texas.  VK spends his “free” time visiting business leaders to identify challenging problems to solve. VK has worked with several Global Fortune 1000 firms to maximize their profits and publish studies with rigor and relevance.  VK has served as Editor-in-Chief of the Journal of Marketing from 2014 to 2018.  In 2017, VK has been recognized as a Fellow of the AMA.  Finally, VK is chosen as a Legend in Marketing where Dr. Kumar’s work is published in a 10 volume encyclopedia (Sage Publications) with commentaries from scholars worldwide.


phone: 404-413-7590

email: vk@gsu.edu