Dr. Alok R. Saboo
Dr. Alok Saboo is an Assistant Professor of Marketing and the Assistant Director of the Center for Excellence in Brand and Customer Management at the J. Mack Robinson College of Business.
Dr. Saboo has more than four years of industry experience working in various capacities. His experience as a business consultant and as a product manager, coupled with academic training in marketing, helps him to focus his research on issues that help managers in efficiently allocating marketing resources to improve performance. Dr. Saboo’s research has been published in premier journals Marketing Science and International Journal of Research in Marketing. He serves as an ad-hoc reviewer for Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, and Journal of Retailing. His doctoral dissertation has been recognized with the ISBM doctoral dissertation award.