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Achievements

Research Awards

  • Awarded $12,000 from MSI & Association for Consumer Research (ACR) for research on Shopper Marketing titled “Do Consumers Move in Herds?: An Empirical Study of How Collective Behavior Affects Shopping with an Online Coupon Retailer”.
  • Winner of the 2010 Google-WPP Research Award Competition.  Awarded $76,000 for research on “Measuring the Value of Word-Of-Mouth in the Social Media”.
  • Awarded $12,000 from MSI for research on “Measuring Customer Referral Value in Online Social Networks”, 2008-2009.