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Pillars

The Interdisciplinary Pillars of CEBCM

The CEBCM will rest on the foundation of research themes spanning several different disciplines. This presents an opportunity for active collaboration towards developing and working on mutually relevant themes such as:

  • studying customer data scattered across an area (geosciences)
  • studying brand diffusion (epidemiology)
  • quantifying the level of risk associated with customer’s net present value (risk management)
  • organization structure alignment with brand and customer management strategies (management)
  • developing new methodologies to estimate or forecast brand and customer value (statistics)
  • linking customer value to shareholder value (finance)
  • analyzing nuances of brand and customer management in international and emerging markets (international business)