Hyunseok Song is a doctoral student and researcher at the Center for Excellence in Brand and Customer Management (CEBCM) at the J.Mack Robinson College of Business, Georgia State University. He joined the program in 2014. He received a Bachelor of Science in Business Administration major and Philosophy minor and Master of Science in Marketing from Hanyang University in Korea. He awarded Master Thesis Award from Journal of Global Academy of Marketing Science at 2010. After coming to the United States, he received a Master of Science in Mathematics with concentrations in Statistics with allied fields at Georgia State University. During the master program, he worked as a Graduate Lab Assistant in Mathematics Interactive Learning Environment (MILE). His research interests include Word-Of-Mouth (WOM), social network and economic theories.