Avishek Lahiri is a 3rd year doctoral student and researcher at the Center for Excellence in Brand and Customer Management (CEBCM) at the J. Mack Robinson College of Business, Georgia State University.
He is interested in the Marketing of New Technologies in general. His research is in the area of Customer Relationship Management and Engagement. The fields in which he wants to apply the CRM & CE principles are Digital Marketing, Social media & Mobile Marketing, E-commerce and the Sharing Economy currently.
Brief Summary of Current research:
The first paper he published was in the topic of Mobile marketing along with Dr. V. Kumar and Orhan Bahadir Dogan. It investigates into strategies to engage customers and retain them in the realm of apps and smartphones. The framework suggests which revenue models and metrics to use followed by strategic recommendations for implementation.
The second paper is a conceptual paper which proposes a strategic framework for sharing economy firms to develop a strong customer and service provider (e.g., Uber drivers or Airbnb hosts) base. It critical for these ‘service enabler’ firms to maintain and grow an active critical mass of customers and service providers to become profitable.
The current working paper is on the Sharing Economy as well. It investigates the weaknesses in the sharing economy business model. It offers solutions along with managerial insights to address the ‘weak leg’ or service providers. The ultimate goal is to keep all the actors involved in the process satisfied, loyal and profitable in the long run.
Prior to joining the PhD. program, Avishek has worked in 3M in a territory sales role encompassing channel development of retailers and distributors, B2B customer acquisition and key account management. In Regalix, a Silicon valley company, Avishek did strategy consulting to direct SME clients of Google in Adwords, YouTube, Shopping and other digital marketing channels. He also have internship experience in Philips India (Field Sales & Marketing) and the Swiss Holidays AG (Social Media Marketing, Website Development).
He has a Masters in International Management from CEMS and ESADE Business School, Spain. Exchange semester: Richard Ivey school of business, Canada. He also has a Marketing Management MBA from IBS Kolkata, India. His Bachelors degree is in Commerce [Accountancy Honors] from Goenka College, Calcutta University, India.
Awards and Accomplishments:
Recipient of ICFAI Merit Scholarship 2009-10
Recipient of ESADE Unity in Diversity Scholarship 2012
‘Engaging Customers in the App World through Smart Analytics’ (with V. Kumar and Orhan Bahadir Dogan), Journal of World Marketing Summit, 2(1), October 2016
Strategic Framework for a Profitable Sharing Economy (with V. Kumar and Orhan Bahadir Dogan), forthcoming Industrial Marketing Management Special Issue on Salesforce Management
Enhancing Firm Performance in the Sharing Economy : A Field Experiment Approach (with V. Kumar and Orhan Bahadir Dogan), Working Paper