Amalesh Sharma is a 4th year doctoral student and researcher at the Center for Excellence in Brand and Customer Management (CEBCM) at the J. Mack Robinson College of Business, Georgia State University. His research interests include Customer Relationship Management (CRM), Dynamic model, Distribution Channel, and Innovation and New Product Adoption. He has published in the Journal of International Marketing for his work on building profitable customer loyalty in emerging economies. In that paper, he and his co-authors developed a conceptual framework in order to help multi-national companies build profitable customer loyalty in emerging economies. Presently, he is working on several research projects wherein he studies effectiveness of multi-channel retailing and drivers of new product adoption. Prior to joining the PhD program at GSU, Amalesh was working in Industry for 2 years in India. Amalesh received his Bachelor’s degree in Physics from Delhi University and MBA in marketing and finance from Mumbai, India.
Kumar, V., Amalesh Sharma, Riddhi Shah, and Bharath Rajan (2013), “Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework,” Journal of International Marketing, 21 (1), 57-80.
V. Kumar, Sarang Sunder and Amalesh Sharma, “Leveraging Distribution to maximize firm performance in Emerging Markets”, Journal of Retailing (Forthcoming)
V. Kumar, Amalesh Sharma, Naveen Donthu, and Carey Rountree, “Turning the tide through marketing science”, Harvard Business Review (Forthcoming).
- Product and Brand Management
- Marketing Model
- Marketing Decision Making
- International Marketing
- Marketing Management
- Competitive Strategy,
- Strategic Innovation Management