Bios of Board Members

Dr. Dominique Hanssens

Dr. Dominique Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school’s faculty chair, associate dean, and marketing area chair. From July 2005 to June 2007 he served as Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Dr. Hanssens studied econometrics at the University of Antwerp (B.S., 1974) in his native Belgium. He then pursued graduate study in marketing at Purdue University’s Krannert Graduate School of Management, where he obtained an M.S. in 1976 and a Ph.D. in 1977.

His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. Professor Hanssens has served as an area editor for Marketing Science and an associate editor for Management Science. His papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Four of these articles have won Best Paper awards, in Marketing Science (1995, 2001, 2002) and Journal of Marketing Research (1999, 2007), and three were award finalists. The second edition of his book with Leonard Parsons and Randall Schultz, entitled Market Response Models was published by Kluwer Academic Publishers in 2001 and translated in Chinese by Shanghai People’s Publishing House in 2003.

Professor Hanssens won distinguished teaching awards in the UCLA MBA and Executive MBA programs, and is a frequent contributor to the school’s executive education offerings. In 2003 he was awarded the UCLA Anderson school’s Neidorf ‘decade’ teaching award, and in 2007 he was the recipient of the Churchill Lifetime Achievement Award of the American Marketing Association.

Professor Hanssens’ consulting experience covers strategic marketing problems such as allocating marketing resources, assessing long-term marketing effectiveness and growing customer equity. His approach emphasizes market-response modeling on sophisticated customer and marketing databases. His has conducted assignments for Agilent Technologies, British Telecom, DaimlerChrysler, Disney, Google, Hewlett Packard, Home Savings of America, Hughes, Johnson & Johnson, Mattel Toys, Microsoft, Schwab, Wachovia and Wells Fargo, among others. He is a partner with MarketSharePartners, a marketing analytics firm headquartered in Los Angeles.

Dr. Robert P. Leone

Dr. Robert P. Leone holds the J. Vaughn and Evelyne H. Wilson Chair and is Professor of Marketing in the Neeley School of Business at Texas Christian University in Fort Worth, Texas. He received a B. A. in Mathematics and an MBA from the University of Texas at Arlington and a Ph.D. in Marketing from Purdue University.

Professor Leone’s primary research interests involve investigating the effects of advertising, price and promotion on market performance, branding and brand equity, and developing marketing metrics to help guide strategic decisions. He has written extensively in this area and has published in such journals as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the American Statistical Association, Management Science, Journal of Business and Economic Statistics, Journal of Advertising, Journal of Retailing, and Operations Research. His article titled “A Study of Marketing Generalizations” was awarded the Maynard Award from the American Marketing Association for the paper published in the Journal of Marketing judged to contribute most to theory in marketing. Professor Leone’s recent research has been in the area of branding and brand equity, customer relationship management with a focus on understanding the impact of company equity and employee equity on customer loyalty, and customer co-production.

Professor Leone’s teaching interests are in the areas of Marketing Management and Strategy, Marketing Research, and Customer Relationship Management. He has taught courses at the undergraduate, MBA, and Ph.D. levels, as well as various modules in Executive Education programs. Professor Leone has won a number of teaching awards including the Pi Sigma Epsilon’s Professional Development award in recognition of his teaching excellence and student involvement, the 2005 Outstanding Elective Professor award from the MBA students at Ohio State University, the 2006 Fisher College of Business Pace Setters Graduate Teaching Award, and the 2004, 2005 and 2006 Outstanding Marketing Elective award given by the MBA students. Professor Leone has done extensive teaching in Executive Education Programs for universities as well as companies. Professor Leone is also an active consultant and has worked for a wide range of domestic and global companies including Alliance Data Systems, Eli Lilly, Limited, Mary Kay Cosmetics, Procter and Gamble, Samsung, and Sears.

Professor Leone is involved in a number of professional activities. He is a frequent invited speaker at conferences sponsored by the American Marketing Association and the Marketing Science Institute. Professor Leone has served on the American Marketing Association’s Educator’s Council, he chaired the Second TIMS Marketing Science Conference, and he has cochaired the American Marketing Association Summer Educator’s Conference. In 1996, Professor Leone received the Pace Setters Service Award in recognition of his dedicated service and leadership to the Fisher College of Business. Professor Leone was also named the 1997 Central Ohio Educational Marketer of the Year by the Columbus Chapter of the American Marketing Association.

Dr. Roland T. Rust

Dr. Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is Chair of the Marketing Department and founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business. His lifetime achievement honors include the American Marketing Association’s Gilbert A. Churchill Award for Lifetime Achievement in Marketing Research, the Distinguished Marketing Educator Award from the Academy of Marketing Science, the Outstanding Contributions to Research in Advertising award from the American Academy of Advertising, the AMA’s Career Contributions to the Services Discipline Award, Fellow of the American Statistical Association, the Elsevier Distinguished Marketing Scholar Award from SMA, and the Henry Latané Distinguished Doctoral Alumnus Award from the University of North Carolina at Chapel Hill.

He has won best article awards for articles in Journal of Marketing (three times), Journal of Marketing Research (twice), Marketing Science, Journal of Service Research, Journal of Advertising, and Journal of Retailing, as well as MSI’s Robert D. Buzzell Best Paper Award (twice). His book, Driving Customer Equity (written with Valarie Zeithaml and Katherine Lemon) won the Berry-AMA Book Prize for the best book in marketing. He is the founder and Chair of the AMA’s annual Frontiers in Service Conference, and was founding Editor of the Journal of Service Research. He serves as an Academic Trustee of the Marketing Science Institute and is a former Editor of the Journal of Marketing. He has consulted with many leading companies worldwide, including such companies as American Airlines, AT&T, Chase, Comcast, Dow Chemical, DuPont, Eli Lilly, FedEx, Hershey, IBM, Lockheed Martin, Microsoft, NASA, Nortel, Procter & Gamble, Sears, Unilever, and USAA. A national class distance runner in his collegiate days, he has been inducted into the DePauw University Athletic Hall of Fame.

Dr. Raj Srivastava

Dr. Raj Srivastava is the Daniel J. Jordan Professor of Marketing at Goizueta School of Business, Emory University where he is the Director of the Zyman Institute of Brand Science. He is recognized as a leading scholar in the area of performance driven marketing. One of the most cited scholars in marketing strategy, his outlook and approach to business research is multi-disciplinary. His background in operations, supply-chains and finance when coupled with marketing expertise reinforce a unique perspective on managing business processes and corporate performance, especially in technology-driven markets. His research focuses on the impact of market-based assets and customer relationship management processes on shareholder value, especially for technology-intensive products.

Raj has been officially recognized by many awards including the Mahajan Award for Career Contributions to the Field of Marketing, the Alpha Kappa Psi award from the American Marketing Association, the Maynard Award, and the MSI/Paul Root Award. He serves on the editorial boards of several leading journals and was guest editor of the Journal of Marketing Research’s Special Issue on Brand Management. Raj previously served on the faculty of the University of Texas at Austin as Senior Associate Dean and the George Kozmetsky Centennial Chair and Professor of Marketing, and as a visiting faculty member at London Business School.

Dr. Russell S. Winer

Dr. Russell S. Winer is the William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. Professor Winer has been a visiting faculty member at M.I.T., Stanford University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, École Nationale des Ponts et Chausées, and Henley Management College (U.K.).

He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing. He has authored over 60 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing, he is an Associate Editor of the International Journal of Research in Marketing, he is the co-editor of the Review of Marketing Science, and he is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science. He has participated in executive education programs around the world and is currently an advisor to a number of startup companies.

Dr. David J. Reibstein

Dr. David J. Reibstein is the William Stewart Woodside Professor of Marketing at the Wharton School, University of Pennsylvania. His research focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues. Most recently, Professor Reibstein’s research on competitive marketing strategies addresses competitors’ reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part of strategizing. His marketing metrics work has focused on linking marketing metrics to financial consequences resulting in his most recent book, entitled Marketing Metrics: 50+ Measures Every Manager Should Master.

A former Executive Director of the Marketing Science Institute, Professor Reibstein consults extensively with companies worldwide, including GE, Pfizer, Johnson & Johnson, Rohm and Haas, and others. His research has been published in top-tier academic journals including Marketing Science, Journal of Marketing Research, and the International Journal of Research in Marketing. Professor Reibstein is also the author or co-author of numerous books and chapters in books on subjects including competitive marketing strategy, global branding, and marketing performance measurement, among others. Professor Reibstein is a dynamic, award-winning teacher who has been honored with more than 30 teaching awards. In 2005, he also received the John S. Day Distinguished Alumni Academic Service Award of Purdue University’s Krannert School of Management, an honor given to a graduate whose service within the academic community reflects the spirit and service of former Krannert Dean John Day. His teaching interests include Marketing Strategy in the MBA Program, as well as teaching Competitive Marketing Strategy, Marketing Metrics, Pricing Strategies, and various other programs for Wharton’s Executive Education Program.

Professor Reibstein received his PhD from Purdue University and his BS and BA degrees from the University of Kansas.

Donald R. Lehmann

Donald R. Lehmann is the George E. Warren Professor of Business at the Columbia Business School, Columbia University, New York. His research interests include modeling individual and group choice and decision-making, empirical generalizations and meta-analysis, the introduction and adoption of new products and innovations, and measuring the value of marketing assets such as brands and customers. He has taught courses in marketing, management and statistics at Columbia and has also taught at Cornell, Dartmouth, New York University, and the University of Pennsylvania.

Lehmann has published in and served on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science and was founding editor of Marketing Letters. His books include Market Research and Analysis, Analysis for Marketing Planning, Product Managementand Meta-Analysis in Marketing.

He served as Executive Director of the Marketing Science Institute and as President of the Association for Consumer Research. He is the recipient of many awards including the 2000 Paul D. Converse award and the AMA McGraw Hill-Irwin distinguished marketing educator award. He holds an M.S.I.A. and Ph.D. from the Krannert School of Purdue University.